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In the era of digitalisation, marketing has undoubtedly moved to online channels. The adoption and awareness of online marketing continually rises. In this way, brands lean toward digital marketing which allows for a wide scope of marketing channels with a very reasonable budget. The possibility to reach a large target audience has expanded the potential of digital marketing in the overall market size. Assuming you need to have your share from this huge pie, but are wondering whether Google Digital Marketing certification is truly worth it, we will clarify some significant questions related to Google Digital Marketing Certification in this blog post.

What Is Google Digital Marketing Certification?

Google Digital Marketing Certification is an authentic certification granted by Google after effectively finishing the content of its Digital Marketing Course. This certificate is licensed by the Interactive Advertising Bureau Europe and The Open University. It is an essential and well-covered course for people who want to become familiar with the basics of digital marketing or even assess their digital marketing abilities and knowledge. There are 26 modules to cover in this course, all made by Google experts, loaded with practical activities and certifiable guides to assist you with transforming your knowledge into real-world actions. These modules comprise of all that you need to learn from search and email marketing, Google Display Advertising, Single Content Marketing and many online strategies, SEO, Google Analytics, and social media tricks.  

What Are The Advantages of Google Digital Marketing Certification?

In case you are looking for fundamental basics to kick off your own digital marketing journey, this course is designed for you. Regardless, here are some practical reasons you might need to say yes to the Google Digital Marketing Certification course:
  •     It covers the essentials of online business
The world is on the internet now, surprisingly however, there are numerous local organisations that still are not making most of this transformation. This course is for those people who are starting a new online business, shifting their existing offline business to online, or figuring out how to make digital marketing a profession for themselves. In this course, you will learn how to develop a digital marketing strategy, improve the rankings of a website on search engines, and use analytics tools to evaluate the online performance of your business/website. It's a primary but an important first step. 
  •     It boosts your chances of finding a new job
Becoming certified shows you have solid digital skills and that you're inspired to learn: two fundamental characteristics in the working environment nowadays. Demonstrating these characteristics can greatly improve your odds of securing the job you need and want.
  •     It separates you from your peers
When everyone and everything appears to be the same, the number of certifications you've acquired will make you stand out from your peers. It does not only mean that you have the certifications and the skills that accompany them, but it shows a drive for personal growth that resonates with your character and is attractive for employers
  •     It helps you stay relevant in the market
Learning the latest digital marketing standards and trends can be challenging but interesting. This course will teach you the ins and outs of the online business world while simultaneously bringing you that much nearer to a certificate that you can use to remain relevant in the job market. This certification can even assist those who already have jobs in the digital marketing field. By learning these additional courses, they can stay relevant while exposing themselves to the opportunity of higher positions either inside their organisation or somewhere else. 

What Are Some Real-world Applications of the Google Digital Marketing Certification?

Regardless of your experience or profession, the application of the knowledge that can be acquired from this certification is essentially boundless. It can be utilised by digital marketers and independent businesses needing to work on their digital marketing. It may also be leveraged by someone with an interest in social media or by marketing and communication officials inside bigger organisations. Here are some mainstream applications to consider:

Working as a Digital Marketing Specialist

A digital marketing expert is a talented individual who uses all available digital marketing channels to help a business achieve its goals.). Completing this course will assist you by working on your skillset or for the betterment of your business. Hence, all the upcoming professionals and business people need this sort of certification to master.

Going Freelance with Your Certificate

A self-employed Digital Marketer has a lot of skills to master, from content and copywriting to communication skills, website optimisation, SEO, online strategy development and execution. As a freelancer, you should be learning new things regularly and improve your skill set by taking digital marketing courses, other web tools and a ton of training.

Launching Your Own Digital Marketing Agency

Organisations spend a hefty budget on digital advertisements for their marketing campaigns, and they often outsource these activities to specialist agencies.. So if your dream is to run your own marketing agency, your Google Digital Certificate is a good first step. After acquiring some experience as a freelancer or as a full-time digital advertiser, you can start your own digital marketing agency and work with large clients on exciting campaigns. Conclusion – Is it worth it? Well, the answer is a big, fat YES! The Google Digital Marketing Certification is absolutely worth your time and effort. It's an extraordinary certification to acquire assuming you want to break into digital marketing. Regardless of whether you're brand new to the world of digital marketing or have been in the business for a long time, obtaining a certification has its advantages. Among them is the fact that this will upgrade your qualifications and self-confidence. As IT organisations are progressively searching for candidates with experience in digital marketing, a certification is more relevant now than any other time.
Article updated on: 09 August 2023
Talent Garden
Written by
Talent Garden, Digital Skills Academy

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