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As the world moves towards a more digital future, video marketing has become a crucial component of any successful marketing campaign. Taking advantage of social media and the popularity of video content, business owners must create engaging videos that capture their audience's attention. However, creating effective video content can be challenging, especially for those new to the medium. In order to help those who are struggling in this area, we will provide seven expert tips for creating engaging video content that will help your business stand out and effectively communicate your message to your target audience. Whether you're a seasoned pro or a business owner who is starting with video marketing, these tips will help you create videos that are memorable, effective, and drive results for your business.  

Start With a Clear Message

In order to create a compelling video, it's important to have a clear message. What do you want your audience to learn from your video? How will this information help them or improve their lives in some way? Once you've answered these questions, write out your messaging so you can use it as a guide when creating your content. Once you have your message, think about how you can best show it. If you're trying to teach something new, an educational video format may be the way to go. If you're simply sharing a message of inspiration or encouragement, consider using testimonial videos or interviews with real people who've experienced success using your product or service.  

Keep it Concise

You want your video to be as short and impactful as possible while still conveying the message you want to share. Keep in mind that people are busy, so they'll only be willing to watch a minute or two of content at most. Make sure your video stays on-topic and doesn't stray into unrelated topics that won't benefit your audience. Your goal is to make a video that’s easy to understand in just one viewing. No matter what type of content you’re creating, you want your audience to get the message quickly and easily. If they have to watch a video multiple times or read through long paragraphs of text on your site, they'll probably abandon the task and move on with their lives.  

Use Visuals to Tell Your Story

Visuals are a great way to help your audience soak up your message faster. If you have images or videos, use them! Even if you don't have professional photos or footage at your disposal, think about how else you can illustrate the points in your content. You could draw a diagram with arrows pointing to different aspects of your topic or create a simple doodle that shows how something works. You can also create infographics that show the facts and figures you want to share. The more visual your content is, the easier it will be for people to understand what you're saying. You don't have to be a professional artist or photographer to create visuals for your content. If you want to use images, try using Google's image search tool to find free stock photos that you can use on your site. You can also search sites like Flickr and DeviantArt for free pictures that people have made available under Creative Commons licenses (which means they allow others to use them).  

Make Your Video Shareable

One of the best ways to increase the reach of your video is to make it shareable. This means making it easy for people to pass along your video via social media and email. You can do this by using an annotation tool like Vidyard's Social Sharing feature (which allows users to easily share your video with their friends on Facebook, TikTok, and Twitter). Some people also prefer to save the videos that they like so they can easily share it to different social media channels. If you allow your videos to be downloaded through a tool such as TikTok downloader or a chrome extension, it can be a huge help to boost your videos too.  

Use Humour

Humour is a powerful tool for engaging viewers in a video, and it’s also one of the most effective ways to drive conversions. In fact, Forbes found that humorous videos have a higher conversion rate than any other type of content. You can use humour to make your video more shareable and get it in front of more potential customers. Humour can be used to make your video more memorable and compelling while also helping you build a stronger connection with your audience.  

Incorporate Music

Music is one of the most powerful tools in your video marketing arsenal. In fact, it’s often been said that music has the ability to make or break a video. So it’s important to choose your soundtrack carefully and strategically. You can use music in your videos for many different reasons — to set the mood or tone for your content, highlight certain aspects of it (such as a product or service), make it more memorable and shareable, and even drive conversions. When you’re choosing the right music for your video, there are a few things to keep in mind. First, make sure that it fits with the content — this is especially important if you’re using music to highlight certain aspects of your video or drive conversions. Second, make sure that it doesn’t overpower what you have to say; instead, let it enhance and support your message.  

End with a Call to Action

Finally, end with a call to action. This is the last thing people see when they watch your video, so it’s important that you use this space wisely. In addition to making sure that your CTA is clear and easy for viewers to understand, try using an image or graphic next to it so that viewers know what will happen after they click (and make sure it aligns with whatever goals you’re trying to accomplish). This can be anything from a link to your website to a form for people to sign up for your newsletter. Just make sure that it’s not too long, and keep in mind that many viewers will only read the first few words of this CTA before deciding whether or not they want to click on it.   In conclusion, creating engaging video content is a crucial aspect of any successful marketing strategy. By following the seven expert tips outlined in this article, you can create videos that effectively communicate your message to your target audience, capture their attention, and drive results for your business. Starting with a clear message, keeping the video concise, using visuals to tell your story, making it shareable, using humour, incorporating music, and ending with a call to action are all essential components of creating engaging video content. By implementing these tips, you can create videos that stand out from the competition, resonate with your audience, and ultimately drive conversions and growth for your business.
Article updated on: 14 August 2023
Talent Garden
Written by
Talent Garden, Digital Skills Academy

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