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As the significance of digital marketing and social media grows with time, organisations look up to educated and technically savvy marketers to run their marketing campaigns and deal with their online brands.  In a marketing landscape, a digital marketing manager plays a vital role in reaching out and connecting with users and customers. Content marketing, email marketing, online media marketing, and mobile marketing are only a part of digital marketing management.  Creating, executing, and monitoring a comprehensive digital marketing strategy is the key to keeping your business at the forefront of the digital marketing world. The Digital Marketing Management guide discussed in this blog will set you up to create, analyse and explore digital marketing strategies and trends.

Fundamentals of Digital Marketing Management

What is Digital Marketing Management?

Digital Marketing Management is the administration and tracking of all the marketing campaigns that use a digital device. Organisations leverage digital channels, for example, search engines, social media, email, and different websites to connect with current and potential clients using digital marketing. 

Why is Digital Marketing Important?

Conventional marketing techniques were difficult to track and gauge the effectiveness. It was difficult to reach out to a mass audience, but with the introduction of digital marketing, it has become simple to identify and reach the target audience. Additionally, targeting a specific target audience will yield better results.  Finally, digital marketing empowers you to conduct the research required to identify your buyer persona and allows you to refine your marketing strategies after some time to ensure you're reaching out to your audience who are most likely to purchase. The best part is that digital marketing assists you with marketing to sub-audiences inside your larger target audience.

Digital Marketing Trends to Follow in 2021

Artificial Intelligence in Marketing

AI will influence many aspects of our lives in the near future. Even if we are currently unaware, the transformation has effectively started. More than half of the online users have as of now interacted with an AI chatbot at some point, asking questions across different applications and websites. A large amount of the content we consume on our online media platforms is tuned by AI tools to make our experience smoother and engage us for a longer period of time.  AI can serve many functions and fill in as an expansion to every digital marketer who knows how to use it to their advantage. It is cost-efficient, precise, and incredibly viable. With many large-scale organisations adopting these AI tools in their marketing strategy, each company should consider integrating AI into their variety of devices. 

Conversational Marketing 

With all that discussion about chatbots, the reality of current marketing turns out to be clear: it's more conversational. People prefer this approach and so brands are picking up pace. When buyers have a question, they want a quick response.  Conversational marketing works with a connected, continuous connection among marketers and users. As opposed to conventional marketing strategies, this type of marketing is now available across different channels, allowing brands to reach out to their target audience based on their own conditions: on the devices, platforms, and schedules that suit the user best. 

Omni-channel Marketing 

While the current user anticipates that every business should essentially have an online presence, leveraging a variety of media channels to connect with your target audience consistently is favorable. Frequently referred to as omnichannel marketing, this methodology eliminates any hindrances that various media might enforce.  For example, a product/service advertised on TV should also have an online ad that is designed for both desktop and mobile users. The fact is, customers might want to use a wide range of media platforms to know about your product or service and then move ahead with the purchase. 

Voice Search Optimisation 

The huge adoption of VSO by the millennial generation shows how popular voice search will become in the near future. Voice search has a significant role to play in providing all the relevant data that people are searching through voice commands.  Furthermore, not only will the organisations produce voice content with expectations to spread brand awareness (so you must, as well), but digital ads supported by voice commands are possibly on their way pretty soon!

Influencer Marketing 

During the pandemic, social media usage exploded, changing the overall significance of social media networks as a strategy for spreading brand awareness and running marketing campaigns. The impact of social media on the purchase intent of your target audience is exceptionally connected because of the growing significance of influencers.  These influencers could be popular superstars or YouTubers or Instagramers with incredible fan followings who can help you with getting the message out about the brand or business by social media channels.

Final Thoughts

Finally, this brings us to the conclusion of the introduction to the fundamentals of digital marketing. We've covered a variety of major trends you need to know about in case you're interested in working and excelling in this amazing field. What's inevitable is that it's an industry that is quickly developing and growing.  With this development and progress, come a lot of opportunities for skilled people. If you're expecting to work in digital marketing, optimising your knowledge and skills in the relevant domains can be exceptionally advantageous in the long run.
Article updated on: 09 August 2023
Talent Garden
Written by
Talent Garden, Digital Skills Academy

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