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Thomas Meyer is managing director at Toman+Meyer, a Vienna-based agency specialized in social media marketing and digital communication. He is also part of the faculty of our Growth & Digital Marketing Online Program at Talent Garden Innovation School. In the interview, Thomas talks about his job, the most important skills, and how he is staying up to date with the latest trends.

Describe your job:

As an interface between traditional business consulting and social media agency, we help companies to find out if and how they can use social media for their business success.

How did you get into this job?

I think it was luck. Or call it destiny. Actually, I studied economics and by coincidence, I stumbled into a large company, that was looking for someone to do digital sales. Well, and back at this time having a Facebook profile was already a sufficient qualification ;-)

Which are the top 5 hard skills that someone in your industry should have?

  • Business knowledge
  • Analytical skills
  • Project management
  • Classic marketing theories
  • Social media

Which are the top 5 soft skills that someone in your industry should have?

  • Communication
  • Curiosity
  • Thirst for knowledge
  • Emotional as well as social competence
  • Stress resistance

When you start a new project, what are the steps you take?

We always start our cooperation with a common workshop. The client should know our way of working AND we also want to know if we want to work with the customer. Sympathy and eye-level are decisive prerequisites for me to work together. In the workshop itself, the status quo, goals, and possible activities are set.

What are the reasons you wanted to become part of the faculty of Talent Garden Innovation School and share your knowledge?

Because the transfer of knowledge is the necessary lever to professionalize our industry.

How do you keep up with the latest trends?

Read. Read. Read. And, of course, talk to colleagues from the industry. The exchange of experiences and actual results is inevitable.

In your opinion: Which trends will change the future of business for good?

Audio. More in the course ;-)

Which are your future work challenges?

Continue to build up my advisory team and develop various monetization opportunities.

Coming to an end: What is the best advice you can give to people that are interested in taking a career in your industry?

Never give up. Fight for the industry. And most importantly, be curious and do not let anyone tell you bullshit ;-)

Meet more Faculty Members of our Growth & Digital Marketing Online Program:

You want to learn more about our Growth & Digital Marketing?

This intensive and immersive Growth & Digital Marketing Online Program gets you ready for your future job as Growth & Digital Marketing Specialist. From a solid foundation in digital marketing strategy, we deep dive into topics such as social media, content marketing, SEO, programmatic advertising, e-commerce, and growth hacking. We’ll introduce you to all the necessary tools and you’ll learn from expert practitioners. We combine hands-on workshops, informal fireside chats, and project work where you work in groups and on your own. When finishing this course you will have a state-of-the-art skill set to work in growth & digital marketing. Classes will be held in English and are 100% online, preparing students for an international career. In addition, the course is limited to a maximum of 20 people, which allows responding individually to the needs of students.
Article updated on: 09 August 2023
Talent Garden
Written by
Talent Garden, Digital Skills Academy

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