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What is the Messy Middle and how it affects the funnel and conversions

The Messy Middle: the definition according to Google The Messy Middle is a model developed and proposed by Google, ...

How to become a successful freelancer

How many people have or have been afraid of the word "freelancer"? Probably many. This is because sometimes we let ...

What is No-Code development and how it can be used for Marketing purposes

Although it is an obvious consideration, it is fair to say that code represents one of the biggest obstacles to the ...

What HR Managers do and what is their average salary

Human resources represent the company capital in terms of skills and production capacity. Business processes must be ...

How to become a Chief Risk Officer (or Risk Manager)

What is Risk Management: the definition Risk management is a task that includes all identification processes, ...

How to create an effective and successful Project Management Plan

This article explains how to create a digital project management plan, starting from the traditional principles of the ...

What is a Customer Journey Map, what it is used for and how to create it

Some of the fundamental questions all businesses should ask themselves are: how do users use our product? What are the ...

Attribution Models: what they are, what they are for and which are the most popular for Digital Marketing

In the digital world one hears increasingly of Attribution Models. Attribution models for Facebook, for Google Ads, for ...
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