Last posts
Alternative Search Engines: what they are and why we should try them
When we talk about Search Engines, Google comes to mind immediately. The (almost) undisputed primacy for the use from ...
10/03/2022
Digital PR: what it is and why it is important in a Marketing strategy
Digital PR are online marketing strategies that companies can benefit from in order to increase their online presence, ...
10/03/2022
What is the Messy Middle and how it affects the funnel and conversions
The Messy Middle: the definition according to Google The Messy Middle is a model developed and proposed by Google, ...
08/03/2022
What is No-Code development and how it can be used for Marketing purposes
Although it is an obvious consideration, it is fair to say that code represents one of the biggest obstacles to the ...
04/03/2022
Attribution Models: what they are, what they are for and which are the most popular for Digital Marketing
In the digital world one hears increasingly of Attribution Models. Attribution models for Facebook, for Google Ads, for ...
04/03/2022
Quick Guide To Buyer Personas
As an essential tool in any marketing strategy today, buyer personas cannot be missing from a strategic document, ...
12/01/2022
4 reasons why Digital Marketers can’t ignore User Experience
Can you recall the last time you had a very bad experience on a website? Perhaps the navigation was confusing, the page ...
13/12/2021
How to structure a B2B Marketing campaign
B2B (Business to Business) marketing is a kind of communication that addresses not the final customers, but other ...
17/11/2021