Last posts
Multi-channel measurement for 2022: MMM and Incrementality
"Measuring is easy", said no one ever! What is multi-touch attribution and how it works Multi-touch attribution is a ...
25/07/2022
How Diversity Drives Innovation
First things first, you shouldn’t have to argue why a Diversity, Equity and Inclusion (DE&I) strategy is beneficial ...
14/07/2022
The Practical Guide to start using Google Data Studio
Digital Marketing measurement and reporting have changed dramatically in the last two decades. Greater complexity in ...
30/06/2022
Change Management: what it is, how it works, and why it is vital for businesses
In today's corporate world, the ability to adapt to change is a major requirement for maintaining a degree of ...
30/06/2022
The best tools for Social Media Managers in 2023
Social Media Managers are professionals with multidisciplinary skills who work in the field of Digital Marketing and ...
27/06/2022
How to integrate user interviews and user tests in product development
User Experience (UX) has become a buzzword and mega-trend. Innovation and project/product managers, designers and ...
27/06/2022
Reskilling and Upskilling: meaning, differences and the importance of updating your skills
Digitization, remotization, automation of business processes and robotization are just some of the factors that are ...
23/06/2022
Working digitally: how to find a new digital profession with a reskilling path
Digital Transformation is a phenomenon that is affecting all sectors of the economy, not to mention its growing ...
21/06/2022