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Twitch: what it is and how to use it in a digital marketing strategy

Video streaming platforms represent an effective way to enhance content, monetize and promote products and services. ...

TikTok Ads: complete guide to online advertising on TikTok

TikTok is a platform created by the Chinese software house ByteDance and launched in 2015. In 2018, it was integrated ...

Impact Report Turin 2021

Impact Report Torino is the document that summarises the 2021 of the innovation ecosystem taking OGR Tech powered by ...

Corporate Financing: How to convince your company to invest in upskilling you?

Have you found the right course? Would you like your company to finance it? You are unsure how to convince them? ...

Similarities and differences between Journey and Experience

Customer Journey and Experience are often used as synonyms, but this misunderstanding can lead to gross errors. The ...

HR and Data: What are People Analytics and how to use them?

What are people analytics? The fact that data are at the centre of every company's attention and that most decisions ...

How to get the best from marketing data analytics

Marketers for companies of all sizes rely on marketing data analytics to drive decision-making, forecast outcomes, ...

How reputation marketing using customer advocacy can positively impact your performance

A good website? A great product? Whilst both of these things are essential, it’s great customer relationships that are ...
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